At the 2025 US Open, they had some strange food choices this year. The tournament is non-profit, yet they charge so much money, even $400 for a grounds pass, which doesn’t get you into the main stadium. (There’s a backstory there regarding the money, but that’s beyond today’s post.)

Supposedly the regular chicken nuggets were $26, which is crazy. But they also offered chicken nuggets topped with caviar (fish eggs) for $100. Have a look:

Even if I had enough extra money to drop $100 on a meal for one, I wouldn’t get this. I just don’t get it. It seems like people who eat caviar typically wouldn’t order chicken nuggets. Or am I missing something here? And if your customers are willing to pay $100 for a quick meal, couldn’t you offer something really awesome and still make a nice profit? (And yet they’re non-profit.)

What do you think? Would you even consider ordering chicken nuggets with caviar for $100?