In one of our staff discussions today, we started talking about ice cream, specifically how adding Oreos to vanilla ice cream makes it so much better. Our resident randomness expert, Turtle Dundee, suggested making an ice cream called “Awesome ‘n Cream”. Start with vanilla ice cream and lots of crumbled Oreos, then add chunks of chocolate, cookie dough, graham crackers crumbs, more types of chocolate, etc. He said it would be “ice cream that ate like a stew”. I don’t particularly care for that analogy, but his point was that there would be many chunks of toppings — more than you could shake a stick at. In fact, there would be more toppings than ice cream.
Perhaps Ben & Jerry’s could implement this, since they aren’t afraid to try new things. Just remember that you heard it here first. (And we better get some credit for it.) It should be sold in reinforced buckets, with the slogan of, “This has so many toppings that the standard container couldn’t handle it.”
Another possible slogan could be, “This is the most awesome ice cream ever!” Yeah, that sounds catchy. The TV commercials could have the official spokesman say stuff like, “Our competitors are mad because we thought of this first.”