waste management and golf

Those two topics don’t seem to really go together, do they?  But I recently heard someone on TV talking about a golf tournament called the Waste Management Phoenix Open.  You’d think they could find a better-named sponsor than that…  Of course, waste management is an important business — someone’s gotta do it — but the name doesn’t really imply a high-prestige golf tournament, in my opinion.  I know the tournament sells the naming rights to make money, but perhaps a line should be drawn somewhere…

And why is a waste management company spending big bucks on advertising?  They could just use a slogan like “We’ll take your crap!”  People would talk about that on their own, obviously.