Tag: inspiration

marketing with warm cookies

I was recently in the Denver, Colorado, area for a week, and I stayed two nights at a Comfort Inn.  When I first arrived and checked in, I was impressed by a basket filled with warm cookies, including the chocolate-chip variety.  That makes a great first impression!  Sadly, the cookies had limited availability at other times, sometimes with no basket there whatsoever.  It appears you just had to be lucky to be there when there were cookies.

I realize having a cookie buffet will result in some customers taking multiple cookies, some even hoarding some for later, but surely the value of positive word-of-mouth (such as this) would be much greater than the cost of a few cookies!  So why don’t more places do this?

Imagine how great the world would be if more places offered warm cookies for free…

Yanni’s inspiration for his music

YanniFab called me the other night to tell me that Yanni was on TV, performing a concert.   I’m not a Yanni fan — his music makes me sleepy and bored — but it can be amusing / funny because some of his playing is so predictable, and because his “emotive acts” are over-acted.  He sometimes makes fist pumps during mellow music, and he waves his arms around at various times.  And in his music, there’s often a certain “turn” that appears in many songs multiple times.

Speaking of Yanni, I came across one of his quotes one time, and it reveals something about his life and why his music is like it is:

I take life’s experiences and translate them into music. ~ Yanni

What that says to me is that Yanni needs to get out more and get some excitement in his life!   He has put out a LOT of mellow music, so maybe he needs to add some exciting events to give him more exciting inspiration for his music.   Perhaps he could follow a professional or collegiate sports team, or watch action movies, or read this blog, etc.

Yanni has also said at times that he doesn’t listen to music.  That seems quite ironic, given that he is a musician.  I wonder what effect it would have on his music if he listened to some of the great music out there…